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 Meet the Beach Guardians — a team of dogs trained specially to protect beachgoers from the sun. The elite of the elite, they patrol the beach on the lookout for those in need of sunscreen.

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While on holiday, people still forget to protect themselves from the sun. So we wanted to find a friendly way to remind beachgoers to stay safe. Using man’s best friend, dogs, we assembled a team to detect the presence or absence of sunscreen on someone. Our Beach Guardians were specially trained to sniff out a non-toxic active ingredient — zinc oxide, and to signal to our handlers. Once they’ve found someone not wearing sunscreen, our lovely attendants will offer them a free and environmentally friendly sample of our Human Nature sunscreen.

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Website: https://www.thebeachguardians.com

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Client : Human Heart Nature

Executive creative Director : Carlos Camacho

Creative Director : Denise Tee

Associate creative Director : Chee Suphatanasilpa, Kiefer Mckenzie

Art Director: Hazel Chan

Copy Writer : Paddy Omahony, Victoria Ng

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