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This is a pitch concept for DFS Hong Kong rebranding.
The team comes up with the whole new design for DFS royalty logo, art direction and a new name.
Client : DFS Hong Kong
Executive Creative Director : Carlos Camacho
Creative Director:Denise Tee
Associate Creative Director: Rattiya Suphatanasilpa (Chee)
Copy Writer : Kiefer Mckinzey , Paddy O'mahoney

The proposed new royalty programe name is 'Intimo'.
The New logo designed by Denise Tee.











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