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This is a pitch concept for DFS Hong Kong rebranding.

The team comes up with the whole new design for DFS royalty logo, art direction and a new name. 

Client : DFS Hong Kong

Executive Creative Director : Carlos Camacho

Creative Director:Denise Tee

Associate Creative Director: Rattiya Suphatanasilpa (Chee)

Copy Writer : Kiefer Mckinzey ,  Paddy O'mahoney

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The proposed new royalty programe name is 'Intimo'.

The New logo designed by Denise Tee.

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